Social Media is the most powerful medium for marketing. During the last decade, Social Media started its adolescent growth and is now a full-blown phenomenon. Today, an average person uses more than 3 hours a day on Social Media. It is truly a platform where both brand management and engagement can be fruitful.
Over the years, marketers have tapped into several new strategies for marketing. For an effective strategy, you should be in sync with the latest Social Media trends. So, let’s discover some useful Social Media trends in 2020 that can help your Social Marketing campaigns.
1. Dynamic Content:
Dynamic content or ephemeral content is a type of content that keeps on changing or is visible for a short period only. Instagram story and the explore page put together by the Instagram Explore Page algorithm is an example of the temporary content that is limited to a specific short period. Instagram Stories has been quite popular, and it has made Instagram, a paradise for marketers.
About 63% of Instagram users log in on a daily basis and it is also home to several influencers that help market the products better for several businesses. There is no denial to the fact that dynamic content will be a substantial Social Media trend in 2020.
2. Niche Social Platforms:
There is no denying the fact that Facebook has ruled the social media paradigm for very long now. But, apart from the fact that it has been used by two-thirds of US citizens, there are other Social Media platforms gaining momentum and traction.
The reason for this change in Social Marketing strategies is the rise of niche-based social media marketing. For example, Linkedin is considered as the Facebook of job seekers and recruiters.
TikTok is booming and becoming very popular amongst the GenZ’s, creating TikTok videos fast and a lot will help your brand to stand out in the crowd.
Pinterest still remains a popular choice for the majority of women and visual content seekers.
3. Augmented Reality/Virtual Reality:
AR/VR has genuinely changed the way people use Social Media today, it will prove to be the most popular social media trend in 2020. Social Media platforms like Snapchat and Instagram, created incredible image filters with AR/VR technologies, and it just took the user engagement to another level.
4. Influencer Marketing:
Influencer marketing is not a new trend. But, its dynamics are shifting, and from those significant influencers, the focus has now moved to the micro-influencers. Micro-influencers are those who have followers in the range of 1,000 to 1,000,000.
There is also this shift in the influencer paradigm, which is from single Social Media to multiple channel influencers. In simple words, now influencers are not only from Instagram or Facebook. But, there are influencers on Twitter, TikTok, and Youtube too.
5. Video Marketing:
One Social Media trend in 2020 that will remain the same as earlier is Video Marketing. Youtube and Tiktok are thee two most popular Social Media video marketing platforms. Youtube is the clear winner hers. But, Tiktok has made inroads with its extensive list of influencers.
For marketers and businesses, video marketing helps attract customers, engage them with unique video content and help market their products with better visibility.
At Klint Marketing we have noticed that Corporates and enterprises are now spending huge money on Social Media Marketing campaigns. Some of the above trends and strategies will determine the future of Social Media marketing and help businesses grow faster.
Taylor Ryan is a six-time startup founder, currently the CEO of ArchitectureQuote: Connecting Architects With New Projects and Partner at Klint Marketing, A Digital Growth Agency and Creative Firm. Taylor is an American living in Copenhagen, Denmark where he has spent the last four years running the marketing departments for some of Denmark’s fastest-growing startups.
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