Phone-to-Social Lookups: How Recruiters Spot Fake Candidates

Quick answer: A phone-to-social lookup matches the phone number a candidate gave you to their public social media profiles. Recruiters use it to confirm that a real, consistent person stands behind an application: the face matches the video call, and the location and work history roughly match the resume. Start with free methods, use a […]

Talent Acquisition

8 Proven Strategies to Align Sales and Marketing for B2B Growth

Ask a B2B marketing team how last quarter went, and you will hear about lead volume, cost per lead, and webinar sign-ups. Ask the sales team, and you will hear that half those leads were students, competitors, or people who never picked up. Both answers can be accurate at the same time, which is the

Sales

20+ Must-Have AI Tools to Scale Your Content Production

Whether you’re a freshly-launched e-Commerce business or a blockchain game company, we know that content is the lifeblood of any content-driven brand. But, content production itself is a beast.  There’s so much that goes into creating just one piece of content, from pre-production planning to writing, editing, and final publication. This task can feel like

Technology
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