A new email inbox has little or no sending history. If you suddenly send a large volume of cold emails, mailbox providers may see the change as unusual activity. Email warmup gradually builds sending activity before you rely on an inbox for regular outreach. It helps establish a consistent sending pattern while giving you time […]
Writing a B2B cold email sequence is not about sending the same sales pitch five times and hoping someone finally replies. A good sequence gives the prospect a few different reasons to continue the conversation. The first email might introduce a problem, the next could add context, and a later message might show how other
AI has made sales email writing faster than ever. Give it a prompt, add a prospect name, mention the company, and you can get a decent-looking cold email in seconds. But that is also the problem. Everyone can now create decent-looking sales emails in seconds. So inboxes are filling up with messages that sound polished,
Prospects check your X profile before replying to cold outreach. A thin follower count kills reply rates. 3 services that fix it in 2026.
In 2024, Mailgun published a report that looked into consumers’ engagement with email marketing campaigns and found something interesting – over 17% of unsubscription requests came from subscribers who felt that the emails were not relevant to them. These are consumers who wilfully opted to be part of the mailing list; yet unsubscribed because the
