Whether you’re a freshly-launched e-Commerce business or a blockchain game company, we know that content is the lifeblood of any content-driven brand.
But, content production itself is a beast.
There’s so much that goes into creating just one piece of content, from pre-production planning to writing, editing, and final publication. This task can feel like a never-ending cycle of content creation — each phase requiring its own set of resources and tools.
This is because there are many different stages involved in creating quality content that resonates with your target audience.
Large corporations with deep pockets can seamlessly invest in massive writer and content marketer teams, but what about those small, freshly launched ones with a shoestring budget?
Fortunately, the rise of artificial intelligence and natural language processing has made it possible to scale your content production without spending a fortune on human writers or outsourced services.
AI software has transformed almost every industry, including the content production process even intranet.
Let’s check them out!
Artificial Intelligence for Content Production: The Pros and Cons
First and foremost, it’s important to understand the pros and cons of using AI for content production before diving into a list of AI tools for content marketing.
AI solutions are appealing to content writers and marketers as it seems like a panacea for all the content-related issues they face on a daily basis.
And it’s true that AI can do some pretty amazing things when it comes to content production, such as:
Automate repetitive tasks
Content marketers have a lot on their plate, from brainstorming ideas to conducting research, writing, and editing. This process can be time-consuming and repetitive, making it the perfect candidate for automation.
AI eliminates those mundane, repetitive, and quite back-breaking tasks so that your team can focus on more strategic and creative tasks that can improve your bottom line, with tools like a writing assistant.
Speed up the content production process
The first and most obvious perk is that they’re fast. AI can help you generate content at speeds that human writers simply cannot match.
This is due to the fact that AI tools are not burdened by things like writer’s block, research, or even taking breaks.
It can help you speed up the entire process from start to finish. In some cases, you can produce a large volume of content in a short amount of time. it can even help you produce content in real time.
Generate ideas for new content
If you’re struggling to come up with new ideas for your content, AI can help. Various AI tools on the market can help you generate ideas based on data and trends.
This means that you’ll always have a steady stream of ideas to keep your content marketing engine running.
Catch errors that humans might miss
Since they’re not burdened by things like writer’s block or distractions, AI can help you produce error-free content.
AI tools can also help you catch errors that humans might miss, such as grammar mistakes, typos, and spelling errors.
Repurpose existing content into new formats
If you want to get more mileage out of your existing content, AI can help you repurpose it into new formats.
For example, you can take a blog post and turn it into an infographic or a video. This way, you can reach new audiences and get more engagement out of your existing content.
On the other hand, there are some cons associated with using AI for content production, including:
Created content that’s shallow and lacks substance
Since AI relies on algorithms, it might not be able to create in-depth, well-researched content like a human can.
This is because AI tools are not capable of things like critical thinking or understanding context. As a result, they might generate content that’s shallow and lacks substance.
It might not be able to capture your brand’s voice
Your brand’s voice is what sets you apart from your competitors. It’s what makes your content unique and recognizable.
AI tools might not be able to replicate your brand’s voice, which could hurt your chances of resonating with your target audience.
It could sound robotic
Again, AI relies heavily on algorithms. So, the content it produces might sound robotic or stiff. This is because it lacks personalization and the necessary human element to make content sound natural.
AI is still in its infancy, which means that it’s not always reliable. AI tools might not work the way you want them to or produce the results you were hoping for.
When conducting research, AI tools might rely on unreliable sources, which could hurt the quality of your content.
Must-Have Affordable AI Tools for Content Production
Now that we’ve gone over the pros and cons of using AI for content production, it’s time to take a look at some AI tools that can help you scale your content production without breaking the bank.
Below, we’ve listed some of our favorite affordable AI tools for content marketing:
ContentGems is a content curation tool that uses AI to help you discover the most relevant and engaging content for your audience.
It’s perfect with a cool presentation for those times when you need some inspiration or ideas for new content. ContentGems pricing starts at $10 per month.
QuillBot is an AI-powered writing tool that paraphrases and summarizes text and checks for grammar and plagiarism. You can use its incredible language translator for free.
This tool is perfect for creators who need to write and check their content quickly, especially in languages other than English. QuillBot’s pricing starts at $8.33 per month.
Copysmith is well-known for its AI-powered copywriting tool. It can help you write headlines, cold email, product descriptions, and even ad copy.
This tool comes in handy for those who want to create catchy and attention-grabbing content. Copysmith pricing starts at $19 per month.
Articoolo is an AI tool that can help you generate ideas for new articles. All you have to do is enter a topic or keyword, and Articoolo will generate a list of ideas for you. Articoolo pricing starts at $11 per month.
WordAi is a tool that can help you spin existing content or create new content using AI. It’s perfect for those who want to create large volumes of content quickly and efficiently. WordAi pricing starts at $29 per month.
6. Article Forge
When you need high-quality, well-researched content, Article Forge is the AI tool for you. It can help you generate articles on any topic in minutes.
Plus, it’s perfect for those who want to create large volumes of content. Article Forge pricing starts at $57 per month.
Headlime asks you for a few details about your product or service. It needs the information to help you create high-converting copy for your content and sales pages in a matter of seconds.
There are templates you can use. It’s perfect for those who want to create content that drives conversions. Its price varies with the number of members accessing it. For instance, it costs $399 a month for 3 members.
Kafkai is an AI tool that can help you generate ideas for blog posts, articles, and even social media posts. It’s perfect for those times when you need some inspiration or ideas for new content. Kafkai pricing starts at $29 per month.
Grammar, punctuation, and wording can make a big difference in the quality of your content. This is a worthy tool to have when optimizing on page SEO. Grammarly is an AI-powered tool that can help you proofread and edit your content so that it’s error-free.
The best part? It’s free. But, you can invest in a paid plan (starts at $25/member/month) for more features like plagiarism checking.
From generating ideas to writing long-form articles instantly, Writesonic does it all. This AI tool can help you scale your content production quickly and efficiently.
It also offers product descriptions, ad copy, and more. Writesonic pricing starts at $11 per month.
Craiyon (formerly DALL-E mini) is an AI model that allows you to generate images from textual descriptions.
So, if you’re looking for a tool to help you create unique and eye-catching visuals for your content, Craiyon is a great option. This tool is free to use.
Synthesia is an AI tool that can help you generate video content. It’s perfect for those who want to get on the video marketing bandwagon but have no experience or videography skills
It takes care of all the video production for you, from start to finish. Synthesia pricing starts at $30 per month.
If you want to create infographics or posters quickly, without any pain or stress, Easelly is the AI tool for you. It’s a drag-and-drop infographic maker that doesn’t require any design experience.
Plus, it has a library of over one million icons, illustrations, and photos to choose from. The pricing starts at $2/per month.
Rather than creating content for your blog and social posts, Heyday uses an AI model to help you create content for your chatbots. No more worrying about what to say or how to create engaging conversations with your audience.
Heyday is the tool for you if you want to use AI to create content for your marketing automation. The base plan starts at an affordable $49/month.
HelloWoify is an AI tool that can help you generate content for your social media accounts. This tool suggests autocompleting options for text, emojis, and hashtags, helping you create content faster.
It’s perfect for those who want to save time on creating and scheduling social media posts. HelloWoify starts at $8 per month.
How to Get the Most Out of AI Tools
Now that you know some of the best affordable AI tools for content marketing, it’s time to learn how to use them to their full potential. Here are a few tips:
Put time and thought into the setup
Artificial intelligence tools need some time to adjust to your content style and preferences. Don’t expect them to get it right from the start.
It will take some time for the tool to “learn” your content production pattern.
So, putting some thought and planning into your AI-powered content strategy is essential to get the most out of these tools.
Use a mixture of human and AI-generated content
It’s important to use AI as a tool and not a replacement for human content creators. After all, AI is not perfect, and it can’t replicate the nuances and creativity that humans bring to the table.
The best way to use AI tools is to use them to generate ideas or content outlines that humans can then flesh out. This way, you’ll get the best of both worlds – quality content that’s created quickly.
Edit and proofread AI-generated content
As with any automated tool, there will be some errors in the output. So, editing and proofreading AI-generated content is important before you publish it.
This way, you can fix any wrong output and ensure that your content is error-free.
Don’t rely on one tool
There are many AI tools available, and new ones are being created all the time. So, it’s important not to put all your eggs in one basket.
Relying on one AI tool can be risky, as you don’t know when it might be shut down or become outdated.
It’s always a good idea to have a few AI tools in your content marketing arsenal so that you can mix and match, depending on your needs.
The Bottom Line
AI makes content production easy, fast, and affordable. So, it’s good for business growth and if you’re looking to scale your content marketing without breaking the bank, these AI tools are a great place to start.
There is no one-size-fits-all when it comes to AI-generated content production tools. The best ones are the ones that can help you save time and money while still producing quality content.
So, the one that works for you will depend on your specific needs and budget. Just remember to use them thoughtfully and sparingly, as they are not a replacement for human content creators.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro