You need to draft your Articles of Operation. You may even run some mental calculations about the best state to form an LLC, then register accordingly.
Something else to think about is bringing on a partner. Here, the LLC format offers ample flexibility, allowing business founders to manage the company on their own, to recruit LLC partners to share managerial duties, or even to hire an external business management company.
If you’ve reached a point where you’re ready to enlist partners, one way to go about it is through email outreach. Of course, not all outreach emails are created equal, so how can you ensure that yours are maximally effective?
How to Recruit LLC Partners via Email Outreach
Here are a few tried-and-true tips for ensuring your outreach emails get read and generate a high rate of response.
Choose the Right Subject Line
If you want people to open your email, the subject line is truly make or break.
For LLC outreach emails, it’s usually best to be simple and straightforward. Remember that you’re not just trying to generate interest but also to build trust, so resorting to vague language or bait-and-switch gimmicks isn’t a great idea. Instead, try to directly convey the value and opportunity you’re offering.
That doesn’t mean you can’t try to provoke curiosity, perhaps by framing your subject line as a question. You might also include a compelling statistic or percentage, drawing your recipient to open the email to find out more.
In some cases, emoji may even be deployed to help your emails stand out, but be sure to read the situation and size up whether or not your recipient will respond well to informality.
Get Personal
People are less likely to accept your offer if they feel like you’ve just sent them a form letter. As such, it’s critical to help your recipients feel like they’re receiving a unique proposition that you’ve prepared just for them.
To personalize your outreach emails, you’ll need to do a little digging; sometimes, simply browsing your recipient’s LinkedIn page can be a great start. Know their name, obviously, but also their current company and position, as well as some of the primary professional interests and accomplishments.
Tailor your message to appeal directly to the person you’re speaking to, exhibiting your knowledge of who they are and what they do. This is definitely a situation where knowledge is power!
Be Short and Direct
The body of your email usually needs to be simple and succinct. You don’t need to ramble on for paragraph after paragraph; instead, try to boil it down to an elevator pitch, providing just enough foundational information for your reader to make an educated assessment about whether they actually want to learn more.
In addition to brevity, you also want to maintain laser-focused directness. Don’t branch off into multiple subjects, and don’t offer multiple calls to action. Simply lay out your LLC’s vision, say you’d like to discuss the possibilities of partnership, and ask the recipient to respond if they’d like to talk further.
Convey the Value You’re Offering
When drafting an outreach email, don’t focus solely on what’s in it for you. Also articulate what’s in it for your reader. That is to say, let them know about the value they can anticipate from partnering with your LLC.
This might mean:
- Indicating your forecasted profits, and signaling your openness to profit-sharing.
- Explaining the unique way your product or service can address an untapped market.
- Providing statistics about the growth of your industry or the dearth of competition.
- Mentioning less tangible benefits, such as the flexibility built into your LLC’s Operating Agreement.
Make sure you’re framing your pitch not as an appeal to altruism, but as an opportunity that can actually enrich the other party’s position.
Include a Strong CTA at the End
We mentioned the importance of the clear CTA, but it’s worth reinforcing here: Your email should conclude with a very clear and obvious “next step” for the reader to take. You might even want to underline and bold this section of the email, ensuring your reader doesn’t skim past it.
Again, the key to a CTA is not to provide too many options. Don’t invite your reader to do one of three different things. Ask them to respond to your email directly, or ask them to call you at a set number, but keep it to one clear and simple ask.
Don’t Forget to Follow Up
Studies consistently show that sending follow-up emails significantly boosts your chances of a favorable response. However, you always want to be respectful, and not to spam or bombard your recipient.
As a rule of thumb, you will want to allow at least a week before you follow-up. Additionally, avoid sending follow-ups if the recipient actually does send some kind of response. For instance, if they say they need to take three or four days to think it over, give them their space, maybe following up the following week if you don’t hear back from them.
Writing Outreach Emails for Your LLC
Starting an LLC provides you with a unique opportunity to bring some business partners on board. If you have a few candidates in mind, a good way to rope them in is by sending out some outreach emails. Make sure you use the right strategy to ensure the optimal chance of a positive response.
Author Bio
Amanda E. Clark is a contributing writer to LLC University. She is a graduate of Eastern Michigan University and holds degrees in Journalism, Political Science, and English. She became a professional writer in 2008 and has led marketing and advertising initiatives for several Fortune 500 companies. She has appeared as a subject matter expert on panels about content and social media marketing. She regularly leads seminars and training sessions on trends and tactics in professional writing.