Connecting with leads in 2023: 23+ Tips from experts and founders

Business is a two-way street – an ecosystem where you offer a product or service that is then consumed by consumers from your target market. 

It’s a simple concept, and relies mainly on the fact that profits are generated when two main actors – the seller and the buyer – are present for the transaction to take place.

A good business plan should make it a priority to generate leads and engage them in such a way that they end up becoming repeat customers. 

But how do you generate these leads in the first place?

The good news is that — in this modern, digital world — there are more ways for us to connect with potential customers than there has ever been. Marketers and entrepreneurs now have more choices when it comes to approaching their prospects. 


How founders connect with potential clients in 2023

With this in mind, we talked to some startup founders and asked how they reach out to their leads and generate business. Below are some words of wisdom from these folks, and we’ll delve into each in detail.


1. Use a unified platform.

“In a world packed with a plethora of social media apps, the golden tip is to merge multiple channels and efficiently engage with customers for more leads using only one integrated platform.”

– Jamie Cheung, SEO Specialist at Sleekflow

Fact: there’s practically an app for just about anything these days (and this is no longer an iPhone joke). 

For marketers and salespeople, we’ve got chatbots, live chat API, CRM software, drip campaigns… The list goes on and on.

You might be tempted to mix and match (or even try them all out!) in an effort to get to as many leads as you can, but this often leads to more harm than good. 

Using different tools to achieve a single purpose can be very costly. It can also become really confusing and time-consuming to try and keep track of all the different leads you’re communicating with on various platforms.

So it might make more sense to use a single platform that integrates all your channels into one. That way, you can easily manage your leads in one place and even automate some of the processes. 

There are many options available, such as Sendinblue and Hubspot, so there’s bound to be one that best suits your needs.


2. Get up close and personal.

Source: Tenor

“One great tip would be to connect with your customers on a personal level. Try to be more engaging rather than forceful so they understand that your intentions are sincere. 

Ask customers about their problems and try to resolve them through your offerings in a subtle and respectable manner.”

– Ammara Tariq, Marketing Manager at Chanty

There are many ways to get on a personal level with your leads, but one great tactic is to simply ask them about their problems in business that are relevant to what you offer.

Many marketers make the mistake of hard-selling their products or services without even taking the time to comprehend what the customer is looking for. 

If you can show that you care about their needs and are willing to help them solve their problems, you’re more likely to convert them into paying customers.

It also pays to be honest and straightforward with your intent; you don’t need to hide the fact that you want to sell your prospects something. 

They’ll appreciate your honesty and be more likely to do business with you if they feel that you’re being genuine. 

Plus, in the event that you come across a lead that may not be suitable for your efforts or are simply not interested, you avoid wasting your time as well as theirs.


3. Provide value.

Source: Giphy

“At the end of the day, you need to figure out how to provide enough value in your outreach efforts, to rise above the noise in their daily work lives & make an impression that’s meaningful enough to warrant a reply. In my experience, the best way to accomplish that is to provide value first. 

That proactive value add can come in many forms—ranging from a shoutout on your blog to mentioning your potential customer in an email newsletter to your audience (thus giving them exposure to potential customers), free credits to use your product, or something else entirely. 

What’s crucial, though, is that you deliver some value in a format they’ll resonate with. If you can effectively do that, you’ll have already made a lasting impression that sets you apart from the dozens of other sales emails in their inbox.”

– Ryan Robinson, Head of Content at and Blogger at

One way to set your business apart from the competition is to show your potential clients how much value you can offer them. 

There are a number of ways to do this, but some great examples include providing free credits for your product or services, writing a blog post about them, or mentioning them in an email newsletter. 

Regardless of your method, make sure that you’re providing value in a way that will resonate with your lead. If you can do this effectively, you’ll be sure to make a lasting impression.

To maximize that great impression, follow up and stay in touch with your leads. Keep them up to date with what’s new in your company, and be sure to reach out if you think there’s a way you can help them solve a problem.

Building a relationship with your leads and providing value at every step will make you more likely to convert them into customers.


4. Be relevant.

“Our research has shown that providing customers with useful tools that can solve real issues is a great way to get connected and remain connected. Since we launched the business name generator – which required a substantial investment, TRUiC saw a remarkable increase in people who want to be closer to our brand”.

– Nagabhushanam “Bobby” Peddi (CEO, Founder, TRUiC)

Often, the key to getting to your target audience is offering something relevant to their needs. This could be an informative blog post, an eBook, or even a tool that can help solve a problem they’re facing. 

Whatever it is, make sure it’s something that will be useful to them and that will pique their interest. Invest in creating the perfect product to address your audience’s needs, and you’re sure to see an increase in leads who want to be closer to your brand.

One caveat, though, is that you don’t want to be too sales-y in your approach. 

Yes, you want to eventually sell them your product or service, but you also want to build a relationship with them first. 

Put your focus on providing value and solving their problems, and the rest will follow. If you can offer something that’s truly valuable, you’re more likely to be able to convert them into paying, repeat customers.


5. Communicate efficiently.

“As an SEO specialist, I have to work with multiple clients and keep in good communication with them, which is really hard. In the case of Hubstaff — an employee time tracking system — we have agreed on working via Google spreadsheets. This helps minimalize our conversations by working on the spreadsheet and saves us a lot of time.”

– Ani Apitsarian, Off-page SEO Specialist at SayNine

Keep in mind that, when talking to prospective clients, you are actually asking for a chunk of their time, one of the most precious resources anyone has. 

While we want to engage with our leads, we don’t want to keep them in long-winded conversations with no guarantee of results. In other words, we don’t want to waste their time, and it’s important to keep conversations short and efficient.

In this regard, it helps to use all tools at your disposal to minimize the time needed to communicate. 

For one, you can use a CRM or an online project management tool to keep track of conversations. As in the case of SayNine, you can also use collaborative tools like Google Sheets to minimize conversation times.


6. Segmentation is important.

“Segment using the maximum number of variables possible.”

  • Santiago Safdie, Marketing Analyst at Invgate

One of the most important things you can do when trying to connect with potential clients is to segment your audience. 

Segmentation, as we know, is basically dividing your audience into groups based on things they have in common; its purpose is to help you create more targeted messaging. 

The more variables you use to segment your audience, the better you pinpoint their needs and tell them how you can address them.

For example, if you’re catering to Apple users, you might segment your audience by those who use iPhones and those who use iPads. Or, if you’re a B2B company, you might segment your audience by industry or company size using prospecting tools.

As you segment your audience, you make sure that you’re speaking to their specific needs and concerns. As a result, you’ll be able to better connect with them and eventually convert them into paying clients.


7. Do some search engine optimization.

“To connect with potential customers using SEO, it’s important to start with Keyword Research based on the intent of the user doing the search. Doing this is one small piece to the start of a holistic SEO strategy that will help connect you with your customers.”

– James McMinn Jr., Senior Digital Strategist at Matchbox Design Group 

SEO and sales can go hand-in-hand. A sound SEO strategy can make it easier for potential customers to find you. And, as we all know, the easier you are to find, the more likely you are to generate leads and sales.

One way to make sure that your website is optimized for search engines is to start with keyword research. For example, if you’re looking to rank your Shopify theme page, you might want to look up keywords relevant to the product. From there, you can create content that is relevant to the terms people are searching for, like SEO and online digital marketing courses that can help your audience.

By providing information that’s relevant and valuable for your potential customers, you can show them that you’re an authority in your industry-which will make them more likely to trust you and do business with you.


8. Show them you actually care.

Source: Gfycat

“Your business depends on your customers, so it’s critical to pay attention to how they engage with your brand. Find ways to continually demonstrate your care for them; don’t simply contact them when you need their business.”

– Eileen Valdez , Digital Media Marketing,

You’ll have to do more than simply convert leads into customers. You should take the effort to know what they need and how they want to be approached. You can do this by engaging with them on social media, conducting surveys, and observing how they interact with your brand.

Approaching your leads this way allows you to build lasting relationships with them. This should increase your sales in the long run and let you get more value from your existing clients. 

And, as we all know, it’s easier to sell to existing customers than it is to find new ones. 


9. A little human connection goes a long way.

Source: Gifer

“Marketing is as much about connecting with consumers on an emotional level as it is about delivering superior products and services.”

– Shahid Shahmiri, Content Manager at LeadGen App

Often, we get so caught up in marketing our product or service that we forget that there’s a real human being on the other end. 

In order to connect with potential customers, it’s important to be empathic and understand how they’re feeling. Only then can you truly address their needs.

One way to do this is to create buyer personas — semi-fictional representations of your ideal customers, based on data and research. 

Once you’ve found a better understanding of who your ideal customer is, you can speak to them on an emotional level. Creating an emotional connection with your potential customers will increase your likelihood to convert them into sales.


10. Make sure you reach the right person.

“Before sending emails to potential customers, make sure that your email list consists of correct email addresses. Use an email finder tool to find the right addresses of the people you hope to reach. If you have a long list of contacts, you can also use an email verification feature that helps you verify all those email addresses at once.”

– Alicja Olko, Outreach Specialist, VoilaNorbert 

The last thing that you want to do is waste your time and energy on someone who’s not interested in what you have to say. 

That’s why it’s important to make sure you’re reaching the right person before you even start your marketing campaign.

One of your options to do this is to use an email finder tool. This will help you quickly find the right email address for the person you’re trying to reach. 

Or alternatively, you can run your list through an email validation tool. Both may cost you, but spending a little extra is better than working with an inaccurate email list. 


11. Get in line with your customer’s goals.

“Listen and ask questions to find out what drives your customers or what problems they are trying to solve. Align with your customer’s goals, and make their vision into reality. Be accessible and always follow up. Use CRM tools like Hubspot or Mailchimp to better segment your customer and connect with them.”  

– Ivy Kwong, Partnership and Marketing Manager at Jumpstart Media 

Your product or service should be designed around your customer’s needs. It should help them get to what they wish to accomplish. 

If what you offer does not align with their goals, they’re likely to go elsewhere.

This is where customer research and surveys come into play. These will help you better understand what your customers need and how you can help them. They want value out of every transaction as much as you want to make profits!


12. Be enthusiastic, overdeliver, and remain approachable.

Source: Tenor

“Be passionate and enthusiastic about your product or service and always be willing to go the extra mile for your customers. Also, make sure to stay in touch and follow up regularly.”

– Vlad Orlov, Brand Partnerships at Respona

Passion and enthusiasm can be very contagious. When potential clients see how much you love to talk about your offers, they are more likely going to be interested to listen. And the longer they listen, the better your chances are at converting your leads into sales. 

It also wouldn’t hurt to overdeliver so long as you keep it within your profit margins. Customers love getting more than what they’ve paid for, and it generates good word of mouth. 

Nowadays, building relationships with customers doesn’t end with sales, so be sure to follow up regularly and remain approachable and responsive.


13. 1-1 Outreach breaks through the noise.

“What we have found with cold email outreach is that quality always trumps quantity. Bulk email with minimal personalization no longer works that effectively, requiring folks that play the volume game to send tens of thousands of emails per day to make up for the low response rates.

The future of outreach is personal and multichannel.”

– Chris Closset, CMO at Hexospark

“Quality is always better than quantity” is also true in email outreach, and it shows in the results of highly personalized one-to-one email outreach. 

A personal approach works. After all, people like being treated like human beings, and not just another number to add to the outreach statistic.

With some creativity and effort, it’s possible to make a big impact with your potential customers, and you get to connect with them in a way that feels natural and helpful instead of spammy. 


14. Show them they matter.

“Too often, when talking to a customer, salespeople lead with authority at the expense of empathy. They’re so anxious to share what they know that they forget to show the customer that they care. People want to feel like they matter as much to you as you matter to them. If you want your customers to love you, you’ve got to love them back. Period.” 

Brittany Hodak, Customer Experience Keynote Speaker & Author

Your customers are people with needs, wants, and emotions. If you want them to connect with your brand, you’ve got to show them that they matter. 

Do this by taking the time to get to know them as individuals. This doesn’t mean going so far as treating them like close friends — it means understanding their specific needs and how your products or service can address them.

It also means being available to them when they need you and going above and beyond to resolve any issues they may have. 

If you show your potential customers that they matter, they’ll be more likely to connect with you on a deeper level.


15. Take a multichannel approach.

“When it comes to connecting with your customers, one size does not always fit all. You must have access to all available modes of communication, whether through a Voice over IP phone, Email, Social Media, or In-person support.”

– Richard Conn – Senior Director, Demand Generation, 8×8

Email alone doesn’t cut it anymore these days. Instead, use a multichannel approach that includes social media, phone calls, and even snail mail. 

This way, you can make sure your message is getting through loud and clear. It should let you connect with people who may not always have their inbox open 24/7 and are better approached on another platform. 

You never know how someone will want to be contacted, so give them the option and let them choose.


16. Pay attention to your lead.

“Be attentive to the words of the client. Listen to him, answer questions and ask them. If he sees a sincere interest in his person, he will tell you everything you need and even more.”

– Ekaterina Kosakovskaya, Partner Relations Manager at ApiX drive

When trying to connect with potential customers, it’s essential to pay attention to them. When you show them that you are truly interested in them, it will be more likely for them to trust you and make a deal.

This means really listening to what they’re saying and taking the time to answer their questions. It also means that you should be patient and not rush their conversion. 

If you can show your potential customers that you care about them, they will be more likely to connect with you on a deeper level.


17. Love your product.

“We’re working together to create something amazing; a new way for product people to control the software experience. And we love every aspect of this”

– Jean Inovejas, Growth Specialist,

If you want potential customers to love your product, you have to start by loving it yourself. If you’re passionate about what you’re selling, it will show, and that will be attractive to potential customers.

When you show your prospects that you love your product, it’s also easier to be genuinely interested in your potential customers and their needs. 

If you can connect with them on a personal level and show how your product can help them, they’ll be more likely to convert into paying customers.


18. Know what motivates them.

“The trick to connecting is knowing your prospect’s motivation ahead of time. Trying to sell a product or solution without knowing this information is like shooting in the dark while blindfolded. In other words, there’s a high probability that you’ll guess the wrong motivation (simply because you don’t know what the real one is) and you’ll reach out to them for reasons your prospect is totally disinterested in.

No amount of persuasion will ever overcome disinterest. Now, if you take the time to find your prospect’s motivation before you reach out, the connection will be effortless because you’ll be offering them exactly what they’re looking for. No objections, no cold shoulder, all happiness.”

– Marcelo Beilin, Founder at

Learn what motivates your potential customers. When you finally get to know what encourages them to make a purchase, you can present a tailored conversation that goes beyond a simple sales pitch. You get to sell your offers in a way that aligns with their goals, resulting in a higher likelihood of conversion. 

However, it also pays not to be presumptuous. Take time to actually study your prospects and not draw premature conclusions. Human behavior can be quite complex, and it is easy to mistake mere curiosity with actual interest.


19. Co-create with your customers.

“As a business owner, you may often wonder how to innovate your company to stay ahead of the competition. While there are many ways to approach innovation, customer co-creation is one of the most effective. Co-creation is a process through which customers and experts come together to solve problems. This type of collaboration can be used for everything from developing new products or services or generating ideas for marketing campaigns.”

Lito James, Founder at

The concept of co-creation is nothing new. Working together to come up with something new is as old as time itself. What is new, however, is how companies are using co-creation to drive innovation and make meaningful connections with their potential customers. 

By involving customers in the creation process, businesses can not only get valuable feedback and insights, but they can also build stronger relationships with their customers. When they feel like they are part of the process, they are more likely to be loyal to the company and make repeat purchases.


20. Entice customers with enhanced capabilities

Global bare metal server hosting service like what we offer at Redswitches allows you to rent an entire server that is not shared with anyone else. It gives you more control, security, performance, and scalability for your online presence. Reliable dedicated servers give you access to fast page loads, unmetered and unlimited traffic, and multiple layers of security. This provides you with capabilities that let you provide attractive value proposition that shows potential customers that you meet their needs.”

– Shozab Mukhtar SEO Specialist, GetRankingPro

Improving your company’s capabilities and showcasing them to potential customers can be a great way to attract and engage them. By investing in reliable dedicated servers, you can create an online presence that is both secure and fast-loading, giving your potential customers the peace of mind they need when considering your products or services.

Additionally, enhanced capabilities like unmetered traffic and multiple layers of security will demonstrate that you are committed to providing them with the best possible experience.


21. Get a trustworthy domain name.

“In terms of customer engagement, your domain name plays several roles. Websites with trusted extensions such as .com .org, .au hosting, and the like are common, frequently used, and vetted. Your domain name indicates that you provide some level of security with all customer transactions, so they’ll be happy to visit your site or communicate with you in other ways as well.”

– Francis King, Customer Acquisition, OnlyDomains

You might be surprised at what a catchy, easy-to-remember, and trustworthy domain name can do for your business. Without a doubt, it will make it easier for customers to find you online. Additionally, it will also give them a sense of security and safety when they do business with you.

That said, choose a domain name that is relevant to your business and easy to remember. You should also use a domain name extension that is associated with trustworthiness and authority; .com domains, in particular, are highly coveted for this reason.

Once you find a credible domain name, the next step is to get a hosting plan. It’s always best to go region-specific; for example, if your domain name contains .au, then opt for an Australia hosting server. However, if your domain name ends with .com or any similar suffix, then you can go with the global hosting plan.


22. Set up an in-person meeting.

“Make an effort to meet potential customers in person because no technology can replace the human touch. Needless to say, you are more likely to get a positive reply when you interact face-to-face with prospects. “

– Dhiraj Wagh, Marketing Associate at SalesBlink

Meeting potential customers in person is a very effective way to build relationships and generate leadsDoing so gets you a better understanding of their needs and how your offers can possibly address them.

You may also build rapport and establish trust, which opens the doors to more opportunities for mutual profit.


23. Reach out to influencers.

“One of the common ways to connect with potential customers is Influencers. You can find relevant people in your sphere, suggest testing your product or services, and share honest review with the audience. This is helpful to get feedback about your product and spread the word among the Influencer’s readers.”

– Lana Miro, Partner Manager at Crocoblock

Influencers are key players if you are looking to get to know potential customers and get in front of new audiences. An influencer can be somebody with a large social media following, or someone who is an expert in your field. If you can find influencers and get them on board with your product or service, you can reach a whole new group of potential customers.

Additionally, you can use influencers to get feedback about your product or service. By suggesting that they test it out and share their honest review with their followers, you can get valuable insights into how potential customers perceive your offering. This feedback can help you make improvements to your product or service before you launch it to the wider public.


24. Empower your marketing and sales teams.

To connect with more potential customers, you need to empower your marketing and sales teams with the right tools and leverage them as much as possible. With the right software stack, it will be easier for your teams to optimize their strategy and engage with customers in new ways that work better.”

– Andres Muñoz, Growth Manager at NachoNacho

Make sure that your marketing and sales people are equipped with the right tools and knowledge to connect with potential customers.

Investing in a good software stack like knowledge base software, email sequence maker, etc. can help your teams optimize their strategies, track key performance indicators more effectively, and engage with customers in creative ways that will produce better results.


25. Keep your existing clients happy.

“You must expand while keeping your current clients in mind. Your business will grow if your current clients are satisfied. Long-term loyalty can be created by giving your current customers priority over attracting new ones.”

– Manas Chowdhury, Blogger at SEO Horizon

Your current customers are valuable as they provide social proof for other people who may be interested in your products or services. Furthermore, if you prioritize keeping them happy and maintain a good relationship with them, it will strengthen customer loyalty which can lead to more sales and referrals.

It’s important to remember that it can be easier and less expensive to keep an existing customer than to get a new one. Therefore, devoting some time and effort to retaining your current customers can have great returns in the future.


26. Provide the best products and services possible

“The competition in most niches is fierce. How will you stand up and out from the rest? Simple: Provide better than the best competition consistently.”

– Cynthia Xie, co-founder, SourcingNova

The chances to earn good money in e-commerce grows harder and harder each year. Most businesses in a certain niche make the same quality product with no differentiation. In SourcingNova’s case, they provide products for customers willing to pay a bit extra for quality, reliability and durability – products that stand out from the rest.

In other words, you need to make sure that your products or services are of the highest quality. Customers look for reputable companies with good reviews and an overall excellent customer experience. Be sure that you consistently provide better than the best competition on a daily basis in order to stand out from the rest.


27. Leverage technology to develop connections

“In the digital-first world, technology has become an integral part of businesses. Organizations are leveraging AI and ML technologies to better understand their customers and offer personalized communication to drive deeper engagements. Also, automation tools enable you to instantly reply to customer queries and understand their intent.”

– Sumit Mahajan, Chief Sales Officers, Datamatics Business Solutions Ltd.

In 2023, businesses can make use of technology to develop deeper connections with their customers. By leveraging AI and ML technologies, you can understand customer behaviour better and create personalised communication that drives further engagement.

Automation tools can also be used to immediately respond to customer inquiries and comprehend their intent. The use of technology can help build trust in your brand and make customers feel valued.


28. Your CTAs Should Speak To The Leads

“For your CTAs to work, they must be emotive, concise, and hit leads in the right spot for them to engage. To do that, you should use action words that motivate, visual elements that engage, and simple language that speaks to them. Feedback from the leads in the early stages is a rich source to gauge the pain points and use the insights to make your CTAs more appealing.”

– Shivani Dubey, Content Strategist at Qualaroo

The CTAs are the entry point for your leads to enter into the sales funnel and become customers.

But it doesn’t matter how attractive your offerings are or how functional and appealing your website is if leads don’t engage with your CTAs. So here are a few tips you can use for improving the CTA conversions:

  • Write in first-person speech
  • Make the CTAs crisp and short
  • Use color psychology to make them stand out
  • Use FOMO (fear of missing out) and urgency as motivation


29. Get good word-of-mouth marketing from satisfied customers.

“There’s an old cliche saying customers are the real boss, which is true even in modern times. For example, a web design company is as good as their customer’s choices allow them. Happy customers are your biggest advocates and can become your most successful sales team.”

– Brijesh Jakharia, Co-founder Spinx Digital Inc.

Word-of-mouth marketing is one of the most effective ways for businesses to reach potential customers in 2023. Satisfied customers are your biggest advocates and can become your best sales team. Encourage them to spread the word about how good your products or services are, as this will likely lead to more leads and conversions.

Offer incentives and rewards to your customers for referring you to others, and make sure they have an enjoyable customer experience. You can also use social media channels such as Twitter, Instagram or Facebook to boost word-of-mouth marketing by engaging with satisfied customers.


30. Take a multiplatform approach

“When you’re starting a business, the first thing you need to do is connect with potential customers. But connecting with them can be difficult, especially if you’re not used to marketing or social media. Fortunately, there are plenty of resources out there that can help make the process easier. There are also some special ways to connect with potential customers and devise a plan for reaching them, namely targeted email marketing campaigns and content.”

– Saiful Islam, CEO & Founder, CodeAstrology

In 2023, businesses should take a multi-platform approach to connect with potential customers. Utilize social media platforms and design targeted email campaigns to reach out to individuals who are interested in your products or services.

Additionally, generate content that will attract and engage customers by providing them with valuable insights or useful how-to guides. This will help them to relate better with your brand and establish a connection. Lastly, focus on the key areas of marketing, such as SEO and influencer marketing.


31. Connect with people through content.

“Creating accurate and engaging content is essential for connecting with leads in 2023. Providing quality content that is both relevant and interesting to your target audience will increase the chances of making a connection and forming a lasting relationship.”

– Rosie Aurora SEO analyst at Check-Plagiarism

Creating accurate and engaging content is key for connecting with leads in 2023 because quality content establishes trust between you and potential leads while providing valuable insights or tips related to their interests or needs.

Consider these tips when creating effective content:

  • Know your target audience, as it will help you craft content that resonates with them. It’s also important to research what kind of topics they are interested in, as well as their preferred format for consuming content. This could include blog posts, infographics, flow charts, videos, or podcasts.
  • Stay up-to-date on industry trends. Keeping up with the latest developments in your industry can help you identify topics that are likely to be of interest to your target audience and provide value to them. Additionally, it can help attract attention from potential leads and establish yourself as an expert in the field.
  • Take the time to evaluate different types of content to help ensure accuracy. You should look at how informative the content is, how relevant it is to your target audience, and if it provides valuable information or insights that can be applied in real-life situations.
  • Consider using visuals such as images or videos to enhance the overall messaging of the piece. Visuals can impact how people perceive the message, keeping them engaged throughout the entire post. Furthermore, using high-quality visuals can convey professionalism which can help build trust between you and potential leads.


32. Be virtually impossible to ignore

“You will have to craft your identity in such a captivating way by keeping yourself virtually empowered. It helps you win trust and credibility as well. A strong social media presence can help you a lot with this. In particular, grow your Instagram followers to get into a strong social framework. Just plan out and implement a “be everywhere” strategy for your social media handles to build a strong brand identity and drive more sales.”

– Asiya Kalsoom, SEO Executive at Digital Aimz

In order to connect with potential customers in 2023, businesses need to be virtually impossible to ignore. Establish a strong social media presence by creating content that resonates with your target audience and using the “be everywhere” strategy where you spread yourself across all social media platforms.

Additionally, invest in influencer marketing to reach out to potential customers and build relationships with them. This will help to build trust and credibility in your brand and increase your business’s visibility.


33. Publish a press release.

“What’s the oldest and most proven marketing tactic for connecting with your target audience? That’s right! Publishing an article about the company (educational or news article, for example) in some topical magazine or newspaper. But times are changing and your target audience is focusing on online resources. It’s just a matter of finding a site and posting a PR article or press release.”

– Viktoriia Popova, Content Marketer at Collaborator

In 2023, businesses should consider publishing a press release or PR article to reach out to potential customers. This is an effective way of connecting with people who are interested in what you have to offer and it will help to increase the visibility of your business.

Make sure that you provide useful information in the press release or PR article. This will help to attract and engage potential customers, as well as show them how knowledgeable your company is on the subject. Furthermore, make sure to include a call-to-action in the article so that readers can easily contact you if they’re interested in learning more about your products or services.


34. Propose novel solutions

“Let’s face it. Most of us, the marketers and executives, tend to be relying on established practices and strategies to connect with our leads. That’s fine. But what if you could roll out a unique way to wow your audience and win their trust?

This doesn’t mean asking your leads what they want but rather showing them what they need. Since behaviors and psychologies of people are changing, so should solutions.”

Aisha Mansoor Khan, Outreach Manager at Exploreig

In order to stand out from the competition and connect with potential clients, businesses can consider proposing new solutions. Think outside the box and come up with innovative ways to meet the needs of your target audience.

By taking a creative approach to solving customer problems, you will be able to differentiate yourself from other companies in the industry. Furthermore, customers will be more likely to trust your company if they can see that you are willing to go the extra mile in order to provide them with solutions that work for them.


35. Touch on your prospects’ interests

“In order to find contact with the client and bring a high level of engagement, it is worth paying attention to the behavior of the client and his interests. In addition to business contact, you should also try to make contact on other topics, so that you can bring humanity and interest in you as a person, as an employee and as a service provider.”

– Vismaya Babu, SEO Specialist, CultureMonkey

Businesses should consider touching on the interests and passions of potential customers. People are much more likely to engage with a company if they feel like they have something in common with the staff.

By taking the time to actively get to know your target audience, you can uncover shared interests that will help to make meaningful connections. These connections will help to strengthen the relationship between your business and potential customers, ultimately leading to more successful lead generation.


36. Make a Strong Connection with Clients

“Giving active responses and having customized interactions with your customers will help you build a stronger community. Customer should be your priority, listen to their queries and provide instant help for better growth opportunities.”

– Urwa-Tul-Wosqa, Content Writer at

Listen to your customers’ positive and negative feedback on your Instagram posts, communicate with them, and answer their queries. Try to interact with them through the reply to their comments, answering their DMs, and through every live stream and poll on stories. This will let you know about their ideas and increase the engagement rate of your profile. For brand growth, customer service is everything, and people love to engage with responsive brands again and again.

For the growth of business and online marketing, social media platforms like Instagram is your best choice over other social media platforms. To get more from Instagram you can take advantage of various social media services to increase the value of your posts and attract more audience.


37. Harness the power of newsletters

“Make your potential clients subscribe to your newsletter and nurture them with relevant information, deals, and offers as this truck accessories brand did by including a subscription form in the website footer.”

– Eugenia Rybalko, SEO specialist at uSERP

Newsletters can be a powerful tool when it comes to connecting with potential clients. Not only is it an effective way to show customers that you are actively engaging with them, but it also serves as a platform for providing valuable content such as insights, tips and updates.

By including calls-to-action in newsletters or even offering exclusive access to sales and promotions, businesses can ensure that potential clients stay engaged and informed. Furthermore, newsletters provide a great opportunity for businesses to build trust by keeping customers in the loop on how their products or services are evolving.


38. Optimize customer experience through personalized approach.

“Treat them as individuals. Each of your customer should feel special. A longtime user of our site should have different messaging compared to a brand new user. The same goes with customers across different industries – every message should be tailored where possible.

By personalizing our approach, we give our customers a more optimized experience. You need to make sure your message to them is relevant, useful, and tailored to their needs. Making your customer feel special should be a priority. In turn, it will build a genuine and longtime connection with your brand”

– Clancy Clarke, Chief Marketing Officer at BrandCrowd

Businesses should optimize the customer experience by taking a personalized approach. Utilizing data such as customer profiles and industry insights can help you tailor your message in order to provide customers with relevant information.

By taking the time to get to know your potential customers, you can create customized experiences that will help to build trust and long-lasting relationships. Furthermore, personalizing customer interactions through targeted campaigns can help ensure that each customer has a positive experience with your company.


39. Do your research

“Putting in a little effort in researching, whether it’s through a quick Google or LinkedIn search or through surveys, goes a long way in helping you knowing your leads and customers better and can be a deciding factor for your success. It gives you confidence and context — which are both very crucial for winning leads and business growth.”

– Sonika Mehta, Product Director at Zonka Feedback

Understanding more about your potential customers is key when it comes to connecting with them. When you take the time to learn more about the people you are targeting will help you create compelling content that resonates with them.

Additionally, researching how customers interact with your website or how they engage with digital campaigns can provide invaluable insight into how they think and how best to tailor your messaging, building stronger relationships with their potential clients in the process.


40. Combine ABM with Intent Data

“As companies are getting away with spraying-and-praying spamming, they are now focusing on a more personalized approach to reach the right decision makers with the right message. We use buying intents to reach them at the right time.”

– Célia Del-Rey, Marketing Manager at CaptainData

Combining account-based marketing (ABM) with intent data can be a powerful solution for connecting with potential customers. By targeting specific companies and individuals with tailored campaigns, businesses can provide relevant information while focusing on how their products and services are beneficial to them.

Additionally, utilizing intent data that indicates how an individual or company is researching certain topics or products can help businesses create content that resonates with potential customers and capture leads more efficiently.


41. Invest in new technologies.

“There is one frightening but necessary fact we should mention: The solution could include using chatbots and voice technology since they are becoming increasingly popular communication channels. Finally, you could consider investing in new technologies, such as virtual reality and augmented reality, to provide your target audience with an immersive experience.”

– Qazal Asadi, Content Manager at CoCo

By leveraging the latest communication technologies, you can provide your customers with more convenient, personalized, and efficient customer service. For example, you could use chatbots or voice technology to allow customers to interact with your business without needing to speak directly to a customer service representative.

Additionally, you could use augmented real-world simulations and virtual reality to create an immersive and engaging customer journey when shopping for products or services. By investing in the latest communication technologies, you can improve customer engagement and satisfaction, as well as reduce customer service costs.

Using bots and other communication technologies to interact with customers can be a great way to improve customer service. Bots can provide customers with faster, more personalized, and more accurate responses to their inquiries. Additionally, they can be programmed to understand customer needs and provide relevant information quickly and accurately. Overall, bots and other communication technologies can help you provide a better customer experience and save both time and money.

42. Address your audience’s pain points and interests

“Create content to address your reader’s pain points or interests and share it on all social media platforms and relevant online communities. Engage with readers by responding to their comments and messages, and offer helpful solutions or insights that showcase your digital marketing expertise.”

– Chris Gregory, Principal and Chief Strategist at Dagmar Marketing

Content is a great way to connect with potential customers. By creating content that addresses the pain points and interests of your audience, you can provide them with valuable insights that demonstrate how your products or services can benefit them.

Additionally, sharing this content on all social media platforms and relevant online communities will help you reach more potential customers. By doing so, you can build relationships with them and create a sense of trust in your business.


43. Provide genuine value to the conversation.

“In the modern digital landscape, providing value to potential customers is one of the most effective ways to connect with them. Customers are inundated with thousands of messages, advertisements, and products, and it can be difficult to stand out from the crowd. That’s why providing genuine value is so important. By responding to customer queries, answering questions, or providing useful content, you can build relationships with potential customers and create a loyal following.”

– Deepak Choudhary, Founder of

By providing genuine value to the conversation, businesses can show potential clients that they care about their needs and preferences. Providing unique content or engaging with customers through social media and other digital platforms can help build relationships in a meaningful way.

Additionally, this allows companies to showcase how their products and services are beneficial to potential customers, leading to increased trust and loyalty. Taking the time to provide genuine value will help businesses stand out from their competition and create relationships that can last for years to come.


44. Connect with personalized storytelling.

“Connecting with leads should go beyond the traditional sales pitch. I believe in the power of personalized storytelling to forge authentic connections with potential clients. Instead of bombarding prospects with generic emails or pitches, we craft compelling narratives that resonate with their individual aspirations and career goals. One example of how we implement this strategy is through our “Success Stories” campaign. Instead of merely showcasing our product’s features, we highlight the journey of real customers who have achieved their dream careers using Kickresume.”

Tomáš Ondrejka, Co-Founder and CMO at Kickresume

Let’s face it; nobody likes to be treated as just another name on a mailing list. And in 2023, connecting with leads isn’t just about selling a product or service; it’s about building trust and fostering genuine relationships. 

By harnessing the power of personalized storytelling, businesses can create emotional connections that leave a lasting impact on their potential customers. Remember, it’s not just what you’re offering, but how you make your leads feel that sets you apart from the competition. By understanding your customers’ pain points and aspirations, you can craft narratives that address their specific challenges and showcase the value you bring.

Start telling your brand’s story in a way that resonates with your audience, and watch your connections flourish.


45. Act as a consultant.

“You need to understand their business and provide your expertise to help them better understand the problems they have. The conversation they have with you should be one they would have paid for. Leads who schedule calls should feel that was well worth their time. This will help you get future calls scheduled, they’ll bring other people on to the call, and it will provide a more productive experience for everyone involved.”

– Joe Benjamin, Founder,

Assuming the role of a consultant is pivotal when engaging leads. This approach involves deeply understanding a lead’s business challenges and offering expert insights to enrich their perspective. The aim is to ensure that any interaction holds a premium value, mirroring a paid consulting experience.

By doing so, you not only make the most of their time but also establish a foundation for lasting connections. Satisfied leads are more likely to advocate for your services and extend the conversation to others. Additionally, this approach transforms discussions into productive exchanges, benefitting all participants involved.


Key takeaway: build a real relationship with your leads

At the end of the day, connecting with your potential customers means resonating with their needs on a personal level. 

Whether that’s by providing valuable content, showing them how you can solve their problem, or simply being friendly and personable, the goal is to build a relationship with them that will last. 

Follow these expert tips to make a lasting impression and convert more leads into customers in 2023.

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