As a website owner, whether as a legal professional, local company, restaurant, startup, medical practitioner, blogger, or a Winnipeg SEO company, you’d know that organic traffic is vital in growing your revenue. With over five billion queries recorded on search engines daily, it’s crucial to position your website to be easily found on search engine result pages (SERPs). You must implement the best Search Engine Optimization (SEO) practices to improve your website’s search ranking and traffic. This article will guide you through the process of optimizing your website.
Let’s dive right into the SEO best practices to improve your website’s traffic:
Ensure Your Website’s Load Time is Fast
An essential element of your website that can influence your site’s organic traffic is its load time. According to Moz, your website should take three seconds or less to load when visitors click. When the visitors to your website enjoy fast load times while they explore your website, it provides them with a positive user experience. And since search engines like Google are always interested in rewarding websites that offer a quality search experience to visitors, you can be assured that if your website’s load time is at most 3 seconds, its ranking in search engines can improve.
There are several reasons why a website can become slow, including poor design, inadequate hosting, poorly written code, and large images. Suppose your site’s speed hasn’t improved after you’ve tried image optimization, caching, and stopped on-page ads. In that case, you should seek the service of professional web design and SEO companies to modify the site’s technical configuration. Additionally, consider the option to buy Windows VPS to further enhance your website’s performance and reliability.
Make Your Website Optimized for Mobile Devices (handheld Devices)
The use of mobile devices has gained increased popularity all over the world. This translates to an increased use of mobile devices, such as smartphones and tablets, to access search engines like Google, Baidu, Bing, Yahoo, and Yandex. A 2019 Study by Oberlo revealed that over 63 percent of Google’s United States organic search traffic came from mobile devices. For this reason, Google ranks websites that are optimized for mobile pages over those just for desktop. So, it’s pertinent that your website is mobile-friendly so that you won’t record high bounce rates because your site is
incompatible with visitors who use mobile devices. Suppose your website isn’t optimized for mobile. In that case, you should hire a professional winnipeg web design company to adjust your website’s technical configuration to be compatible irrespective of the device used to access your site.
There are specific attributes your website needs to be compatible with mobile devices to offer a positive user experience to visitors. It should have a visually appealing, responsive design and be easy to navigate — something a WordPress solutions expert can help you with. Ensure that the navigational elements of your site are large enough to prevent misclicks. Also, ensure your website loads quickly on a 3G connection to prevent recording high bounce rates.
Produce Relevant and Substantial Content on Your Website
Every day, people type one query or another into Google search bars to look for information. To ensure that every internet user has a positive search experience, algorithms of search engines serve up websites with relevant content on the search results of the users to fulfil their search intent.
So, to be among the websites that appear on the search engine results pages of internet users who search for keywords in your niche, your job is to produce valuable website content around your top keywords that will be able to answer a question, offer clarity, or solve a problem of your potential visitors.
To ensure your website ranks well on search engines and meets the needs of your potential visitors, your content needs to be original, free of grammatical errors, and substantial enough to satisfy their search intent. It’s recommended that you produce long-form content as they tend to rank higher than shorter pieces. For instance, a 1000-word article on “How to Paint Landscapes and Portraits” will rank higher than a 200-word article on the same topic.
Craft Compelling Title Tags
The title tag of your website’s content is important in driving organic traffic. How you craft the headlines of your website content determines the reach of your website to a large extent. Creating relevant headlines for your content is a vital SEO practice you must master to generate organic traffic for your website.
Your headline should contain keywords people would type into their search bars to get information online. So, words your potential visitors would not use in search engines should be outside your title tag. The title tags of your web content should contain the most searchable elements at the front so that potential visitors would know immediately if the text satisfies their search intent. Keeping headlines within 55 characters (including spacing) is essential for optimal Google search engine results.
There are some tricks you could use when constructing your title tags. Internet users have been analyzed to deduce that headlines containing listings or numbers elicit their interest to continue reading the text. For example, “10 Ways to..”, Six Benefits of…”, and so on. In addition to adding numbers to your headlines, you construct your title tags to ask ” W questions” – (Who? Where? Why? When? What? How?). Also, adding superlatives like “Best”, ” Top”, “Easy”, ” and “Quickly” to your headline can do the trick to getting more traffic.
Wrapping up
This article doesn’t exhaust SEO best practices one could use to improve a website’s results. To experience optimal results from your SEO efforts, you must have a responsive website that loads fast, has relevant pages, is targeted via title tags and more. If you want to make sure that your website appears at the top of search engine results, it’s a good idea to get help from a professional website design and SEO company. They can design and optimize your website to attract more organic traffic from search engines.