Email prospecting is an easy feat to learn but hard to master. Really hard.
You need to find the right people, come up with the perfect message, and then hope they open it and read it.
That said, according to Gartner’s Future of Sales, roughly 24% of all sales emails are opened, ever! So, you have a tough job ahead of you.
What is email prospecting? And how do you go about improving it?
If you’re looking for some tips to help improve your email prospecting skills, you’re in luck. In this article, we’ll give you five email prospecting tips to improve your open rates, responses, and conversions.
What is Email prospecting?
Email prospecting is the process of emailing potential customers with the goal of selling them a product or service.
It’s a numbers game: The more people you email, the more responses you’re likely to get. That said, emailing too many people can result in your messages getting marked as spam.
To be successful at email prospecting, you need to find a balance between quantity and quality. You want to email enough people so that you get a decent response rate, but not so many that your messages end up in the spam folder.
Email prospecting has a number of advantages over other sales techniques, such as cold calling, and can be a great way to reach out to potential customers.
Some of the benefits of email prospecting include:
- It’s less intrusive: When you email someone, they can choose to respond or ignore your message. With cold calls, on the other hand, you’re interrupting them and they may not be interested in what you have to say.
- You can reach a large number of people: It’s easy to email a large number of people at once, which means you can reach more potential customers with your email prospecting campaigns.
- It’s customizable: You can personalize your email messages to target specific customers or markets. This allows you to be more relevant and increases the chances that your email will be opened and read.
- It’s easy to track results: With email prospecting, you can easily track who opens your messages and clicks on your links. This information can be valuable in understanding what works and what doesn’t in your email prospecting campaigns.
- It’s cost-effective: Emailing is a very cost-effective way to reach potential customers, especially when compared to other marketing and sales techniques.
Now that you know a little bit about email prospecting, let’s take a look at some tips to help improve your email prospecting skills.
Disclaimer: Email prospecting isn’t the only channel you should use for B2B matters. Another channel that is proven to work is LinkedIn. To learn more about LinkedIn Lead Generation, you should read this article : https://lagrowthmachine.com/linkedin-lead-generation/
How to improve your email prospecting?
We went over emailing benefits, but let’s dig a bit deeper and Let’s talk about your email prospecting process
Step 1: Set up your sales objectives
The first step in email prospecting is to set up your sales objectives. What are you trying to achieve with your email campaign?
Are you looking to increase brand awareness, generate leads, or make sales? Once you know your objective, you can start to develop your email strategy.
If your goal is to generate leads, for example, you’ll want to include a call-to-action (CTA) in your email that encourages recipients to click through to your website or sign up for a free trial.
On the other hand, if your goal is to make sales, you’ll want to include a CTA that directs recipients to a landing page where they can purchase your product or service.
Step 2: Warm up your email
We talked about the importance of balancing between quantity and quality. To make it possible, there is another way to do it — that is warming up your email.
Warm up is not just going to balance the negative impact. It is also boosting your email deliverability. There are many tools available in the marketing to automate the warm up GWarm, MailWarm, etc. But manual warm up gives more results. If you can’t do it by yourself, you can get help from EvaWarm to warm up your email manually.
Step 3: Set up your tools & processes
The next step is to set up the tools and processes you’ll need to execute your email campaign.
There are a number of email marketing platforms that offer this feature, such as Mailchimp, Salesmate, Constant Contact, and AWeber.
These platforms will allow you to create and send email newsletters, manage your email list, and track your results.
You’ll also need to develop a process for creating and sending your messages. This should include steps for writing your email copy, designing your email template, and testing your email before you send it out.
Step 4: Think multichannel!
Email is just one of many channels you can use to reach your potential customers, though it is the most efficient one.
In addition to email, other popular channels include LinkedIn, Twitter, and Facebook.
While email is a great way to reach a large number of people at once, it’s important to remember that not everyone uses email as often as a salesperson does.
One of the best ways to improve your email prospecting is to think about how you can use multiple channels to reach your target audience.
This will depend on your own company, processes, targeting, etc… All you have to remember is to follow where your leads spend most of their time, email, social media, phone, or in person.
For example, you could include a CTA in your email that directs recipients to a landing page where they can learn more about your product or service.
Not only that, but you can set up campaigns that reach out to your leads on LinkedIn, and once they show interest, you can email them as well!
Step 5: Think email automation!
This goes hand in hand with the last point.
One of the best ways to improve email prospecting is to automate your email campaigns.
There are a number of email marketing platforms that offer this feature, such as Mailchimp, Constant Contact, and AWeber.
With email automation, you can set up email campaigns that are triggered by certain events, such as when a lead clicks on a link in your email or when they visit your website.
This allows you to stay in touch with your leads without having to manually send out each email yourself.
What’s even more amazing, is that these tools that allow you to scale up your campaigns, also -ideally- help you customize each email according to the specific lead you’re emailing, making your email more relevant, and therefore increasing the chance of a conversion!
Step 6: Improve your processes
The final step is to continuously improve your email prospecting processes. When it comes to sales and marketing in general, continuous improvement is the name of the game.
This means tracking your results, testing new email strategies, and making adjustments as needed.
By constantly improving your email prospecting, you’ll be able to stay one step ahead of your competition and increase your chances of success.
Start your email prospecting now!
Email prospecting is an essential part of any B2B sales strategy. But as we’ve established, it’s not just about emailing a list of potential customers and hoping for the best.
There are a number of things you can do to improve your email prospecting, such as thinking multichannel, automating your email campaigns, and continuously improving your processes.
By following these tips, you’ll be well on your way to success.