The US Small Business Administration recommends that businesses, “choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer”. They also recommend that creativity and market research should go into the process of developing a business name.  This will ensure that a business name is […]

Starting a business is one of the biggest and most exciting steps in one’s entrepreneurial journey. In this article we will look at some of the formalities that so many entrepreneurs are wondering about. Naturally, seeking professional advice is the best way – but if you are busy gathering information as things shape up, this

Finding success in Search Engine Optimization is about more than just writing quality content or getting backlinks. It’s about going above and beyond having a neat and shiny website. Search engines look for the user-friendliness of your website to determine the relative importance of pages. The more optimized, easy to use, and logically structured the

Almost every industry is leveraging the benefits of Machine Learning (ML) and Deep Learning (DL). Then, why not digital marketing & SEO? Undoubtedly, machine learning is also helping tackle some in-depth problems associated with Search Engine Optimization (SEO). These advanced technologies are a subset of artificial intelligence (AI) and have become a core digital marketing

It goes without saying that customer success is essential for any brand regardless of industry. However, customer success is vital for SaaS brands because the business model runs on recurring revenue. You see, unless the customer understands the benefits of a product, is onboarded efficiently enough that they can realize those benefits, and is held